Product-based companies are the ones who have their own software product which has his main orientation and serves a specific need for multiple users in a given customer segment. It is usually an application creation (website, mobile app, SaaS) which is based on the ambitions and aspirations of a person or group of people leading the idea and vision behind it. These type of companies are mainly concentrated on development and improvement of their own product and sometimes even hire service-based companies by insourcing their possibilities into their product needs. Well known examples of product-based companies are Adobe, Facebook, Amazon, Intel, Picsart etc. In this day and age, the importance of IT firms and their services becomes more and more popular. First of all, IT services take the company to a more accessible online environment by making it more visible which increases company’s popularity based on provided services. Secondly, it impacts on competitiveness, which is one of the most important factors for marketing strategies of any brand. Overall, IT firms aim to provide services which improve social and business operations in the community, which eventually results in a better, more accessible and more convenient life.